Media monitoring

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  Press clipping

  MediaZoom offers full monitoring of national and regional print media. Information is processes on the basis of key words or topics. Publications could be accessed on www.mediazoom.bg at 7:30 AM on the day they are released. Press clippings contain information about the print media, author of the article and date of publishing, and a scanned copy of the page on which the article was published. All daily materials could be found on the website of MediaZoom.

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  Radio and TV clipping

  MediaZoom package of electronic media offers full monitoring of 4 TV and 2 radio programmes and 24/7 recording of 9 TV programmes. Clients receive full transcript of the broadcast, sorted by key words or topics, plus a video file of the broadcast. All daily materials and the archive could be found on the website of MediaZoom.

  The materials from the 9 recorded programmes could be presented to clients on request two hours later.

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  Internet clipping

  The Agency conducts full monitoring of Internet editions in Bulgarian – information agencies, web portals, and specialized websites – on request. All materials contain text, screenshot and link to the original article. Materials are categorized under key words or topics.

Media analysis

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  Benchmark Analysis

  Benchmark Analysis compares the media coverage of two or more companies. This type of analysis is suitable for surveying the media influence of competitors and partners. Benchmark Analysis shows the media position of a company and could be used for defining how well communicative goals are achieved.

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  Input/Output Analysis

  This type of analysis measures the media coverage of a campaign or an event. The Input/Output Analysis shows which piece of information has been of interest to the media and which communicative and PR activities have been successful. The analysis is used for assessing, optimizing and establishing future relations between media and PR.

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  Advertisement Value Analysis

  This type of analysis estimates the advertising value of PR publications and advertisements. It could be used for calculating the price of published PR materials on the basis of media advertisement fees as well as for estimating the price of an advertising campaign. Advertisement Value Analysis could be applied to calculating the value of own materials as well as of materials of competitors and partners.